Discovering Vegetable with Veggie Vole
Age range 1 year thru 5 years
Toy Type BO -- Book ES -- Educational Skills GE -- Game SR -- Socially Responsible UN -- Unique The Taste 'n' Tell REAL (Reading Eating and Learning) System is a unique way to teach your child to sample and enjoy new healthy food while promoting communication, reading and learning. The scientifically proven system uses a combination of food sampling, role model characters, and rewards to provide a fun and multi-sensorial experience. The Discovering Food Series features10 books, designed for pre-school children. The stories are told in rhyming couplets describing the adventures of a variety of characters, collectively known as the Taste 'n' Tell Crew. In this series, the characters discover their favorite foods to eat. The second book in the series, Discovering Vegetables with Veggie vole, was released in December 2017 just in time for the holidays and festive season. The characters discover their favorite foods to eat. Discovering Fruit with Holly honeybee, the first book in the series, is dedicated to "making kids' food fun" and helping alleviate fussy eating. Young readers can explore food in a way that promotes healthy eating, introduces the enjoyment of reading, and expands their knowledge of food. The Taste 'n' Tell characters represent the key nutritious food groups. Taste 'n' Tell REAL System encourages children to sample new food, love books, enjoy healthy eating, and begin early reading.
The inventors of the Taste 'n' Tell REAL System, Ronnie and Catrina Park, created the series during a break after 25 years running a successful legal services business. Taste 'n' Tell evolved with them becoming grandparents and interacting with their grandson Daniel who was having problems during meals; she decided to place small pieces of broccoli in cling-film inside a clean 'lift-the-flap' book. This immediately gained his interest and he couldn't wait to see what Veggie vole wanted him to eat. From this 'eureka' moment, they realized the value in creating an interactive book to transform eating into a more stimulating activity. Initial prototypes were created, and basic user tests and legal activities were carried out. Encouraged by Daniel's reactions to the 'book with food' they decided to continue to the next stage. By April 2015, a patent was extended worldwide to123 countries included in the WIPO Patent Cooperation Treaty. To advance the concept to an industry-ready prototype, they found an industrial product company to help with the translation of the home-made prototype to a first level set of options. By May 2015, they appointed Innovate Product Design to take the product to the next level. By late 2016, the product design process reached sufficient detail to get quotes for manufacturers, which commenced in March 2017.