Got A Game Idea??
So, you have an idea for a Board Game, Toy or Puzzle...
Now what do you do...? Most top toy and game manufacturers will not accept unsolicited idea submissions from the general public...! Well, you have come to the right place, because we provide the link between Inventor and Manufacturer. We are always on the lookout for exciting new ideas to add to our portfolio of licensed toys and games.
If you have an idea that makes us tingle, we may want to develop it for presentation to the top toy & game manufacturers.
Here’s what we need from you...
You can send us your idea Via Post or E-mail
- A Written synopsis of your idea detailing all you can about the age group, length of time to play, rules, and maybe any special components that are needed.
- We DO NOT require finished prototypes. Simple, clear illustrations will be more than enough... (We know a good idea without the need for impressive artwork or models!)
- Please DO NOT send anything of value! If you do have a prototype you wish us to see, send or email us the rules with some clear photographs first! If we like the idea we will then request you send us your prototype... or we will invite you to our offices!
- Make sure you copyright all material before you send anything to us. You can do this by simply sending a copy of the rules (along with any photographs) to yourself via Royal Mail, keeping the envelope sealed.
- If we believe your idea has the makings of the next big Toy, Game or Puzzle. We will invite you to our offices where we can then discuss all the possible ways forward. Many ideas we take forward need to be re-designed to ensure quality, playability and to fit certain manufacturer requirements. If this is the case, we will ask that you also invest in the cost for a fully developed, designed and playable prototype.
- We Aim to respond to all submissions within a month. However due to the large amounts of submissions received lately, there may at times be a delay. If so we ask for your patience and request you call or e-mail us to ask.
What makes a good game idea?
Any game idea, is a good idea. But, good ideas do not always hit the shelves. Different ideas and unique ideas are what companies look for nowadays. Something that is not just a case of throw a die, and ask a question, more player interaction with the other game players. We look for different types of games, that makes players want to pick up the game, and play it time and time again.
What is involved in a good game?
As mentioned above, we need something that is different from the norm. Something that makes us tingle when we see it. Something that has the X Factor.
Licensing a Game
After Games Play UK have developed the inventors game into a workable, shop like quality prototype, we have a working agreement that explains how we operate as team, and how we plan to do everything we can to get the game licensed and manufactured. If a game has been accepted by a company for them to license and manufacture a game, we work with that company under a licensing agreement
When Games Play UK Ltd works under a licensing agreement which is where we ask for our requests so that we know that the company do not just sit on it and do nothing for it. We would ask for a royalty and guaranteed min performance per annum. Up front royalty payment, min first quarter.
Example Projected royalty
Medium and large manufacturing company
Example below based on a $10 Wholesale.
Medium USA Company
Annual sales = 250,000 units at $10 wholesale = 2 Million Five Hundred Thousand Dollars.
5% royalty agreement per annum received = $125,000
Example below based on a $10 Wholesale.
Large USA Company
Annual sales = 500,000 units at $10 wholesale = 5 Million Dollars
5% royalty agreement per annum received = $250,000
We license games to all different sorts of companies, we license to companies all over the globe. If a company only wants North American rights that is fine.
What Protection do we give inventors?
When an inventor would like us to review a game, we would happily send them a non disclosure agreement that would protect their idea, and make them aware that we are not going to go out in the streets and shout out the fact we have a great new game.
When we visit toy and game manufactures across the globe, we ask them to sign a non disclosure agreement too, that protects us and the inventors. One of the main reasons Games Play UK Ltd started was because there was no protection for inventors, and a lot of companies now refuse unsolicited game submissions. We have got a database of over 7,000 key contacts within the toy and game industry that are kept up to date with our new products.
Guarantees
Games Play UK Ltd can never offer any guarantees that the inventors game is going to get licensed and manufactured, we can simply give it the best possible opportunity to be seen by some of the biggest toy and game companies across the globe.
Hope this helps
Tim Clarke, Games Play UK Ltd
the Toy Building
64 Orchard Street
Weston-super-Mare
North Somerset
BS23 1RL
United Kingdom
Email: Gamesplayuktim@aol.com
Telephone: 0044 1934 625123
Website: www.gamesplayuk.com
