Construction Toy, Creative Product, Educational Skills, Other, Toy
Olivia’s Family lives in a beautiful family in Heartlake City. Whether the children hang out in the detailed rooms like the kitchen, living room, bedroom and bathroom, or in the outside spaces like the rooftop terrace and beautiful yard, there is always plenty of action and fun. House is built in sections for easy rearranging so children can decorate, customize and rebuild it from a colonial style ranch, split level, or city townhouse. Includes Olivia, Mom, Dad, mini-doll figures, and cat.
LEGO® Friends is a new play theme that tailors the iconic LEGO construction experience especially to girls ages five and up. LEGO Friends delivers on a girl’s desire for realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO building. The LEGO Friends collection of 23 products ranges in price from $5.99 to $99.99 and the first 14 launched sales in select toy, discount merchandise, specialty and online stores. LEGO Friends is the first 100 percent LEGO building experience fully optimized to girls’ tastes and interests. Thousands of girls and their mothers worldwide participated in intensive research that validated the desire for more beauty, realistic details, accessories and interior building and role play opportunities in a LEGO offering. Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. A total of 29 different mini-doll figures will be released this year. LEGO Systems Inc. (LSI) is the Americas division of the LEGO Group, a privately-held firm based in Billund, Denmark, that is the world’s leading manufacturer of construction toys. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: ""Only the best is good enough."" The company launched in 1955 the revolutionary “LEGO System of Play” comprised of 28 sets and eight vehicles—essentially the beginning of the contemporary LEGO play experience that children around the world enjoy today. In 1958, the current LEGO stud-and-tube coupling system was patented. The new system makes models much more stable and building combinations endless. This brick is still enjoyed by millions every day.
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Dr. Toy, Stevanne Auerbach, PhD, is one of the world’s leading experts on play, toys, and children’s products. With 30 years of direct experience, Dr. Auerbach includes educationally oriented, developmental and skill building products from the best large and small companies in her four annual award programs. Many parents, teachers and toy buyers use Dr. Toy’s guidance in making selections. Continue reading...