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Dr. Toy News

Dr. Toy Announces New iPhone App

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Looking for the perfect toy or children’s gift? Use Dr. Toy’s app to narrow down the search! Dr. Toy, Stevanne Auerbach, PhD, is one of the world’s leading experts on play, toys, and children’s products. With 30 years of experience, her annual awards recognize the best in educational, developmental and skill building products on offer [...]


Dr. Toy Advocates More Play Time

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Reprinted from San Francisco Chronicle March 1, 2010 She calls herself “Dr. Toy.” An educator and advocate for toys as tools for learning, Stevanne Auerbach has written 15 books, including “The Toy Chest: A Sourcebook of Toys for Children” (Lyle Stuart, 1986) and “Toys for a Lifetime: Enhancing Childhood Through Play” (Universe, 1999). Auerbach, 71, [...]


Dr. Toy’s Interview: Cleveland Plain Dealer

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Trendy toys like Zhu Zhu Pets come and go, but classics like Play-Doh give us lasting funFrom the Cleveland Plain Dealer, February 20, 2010 This year, the Zhu Zhu Pets hamsters are all the rage. The little furry robots caught on like the Cabbage Patch dolls of yesteryear. The American International Toy Fair took place [...]


Dr. Toy Joins EcoLogo Team’s Advisory Committee

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PHILADELPHIA Jan. 25, 2010 – What do Dr. Toy, Edward Schmults, former CEO of FAO Schwarz, and a large toy retailer have in common? These industry experts are all interested in making “greener” toys available for children. The EcoLogo Team’s Advisory Committee is pleased to report that progress on the Program’s first standard for Toys [...]


Parent to Parent: Avoid Tantrums in Toy Aisle

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By Betsy Flagler Buffalo News November 16, 2009 As meltdowns occur in toy aisles across the nation, do your little ones a big favor. Understand that sensory overloads on empty tummies bring on screaming fits. Make this the year for teamwork. Go shopping alone if possible to keep little minds from getting too stimulated by [...]


Dr Toy Includes Canadian Products on 100 Best List

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You know the fourth quarter is approaching when Dr. Stevanne Auerbach (a.k.a. Dr. Toy), North America’s favourite play expert, releases her annual 100 Best Children’s Products List. Always a well-researched compilation of items — from board games to robotics — this year’s list includes product from five Canadian companies. Sharing the spotlight with some of [...]


Dr. Toy Parents Magazine Interview

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  There's no magical toy that will turn your tot into a genius. But you can pick playthings that boost your baby's development at every stage. Dr. Toy Interview: Parents Magazine, May 2009. Download [PDF - opens in Acrobat]