The Best Advice on Children's Products


Stacking up some fun with Gibout Toys!

Remember when your mom asked you to clean your room before company came over? This usually meant shoving your unsightly toys into the closet and hoping no one would open the door. That’s about to change…

We’re excited to introduce a toy that inspires creativity, exercises the imagination and best of all adds room aesthetic instead of clutter. Our deluxe version of a classic stacking toy features some of finest and softest, minky fabric you can find. At 11.5″ each, they stack up as one of the largest plush blocks your children will get their little hands on. Moms love them because they save wear and tear on the couch cushions and provide a safe outlet for pent up energy. Not to mention they stack easily and quickly in the corner of a room avoiding any threat of a toy avalanche in the closet.

Whether you are looking for a unique addition to your nursery decor, or something your child will love to play with for years to come, these blocks have it all.

- Safe for all ages.
- Creativity enhancing.
- Easy to store by stacking nicely in a corner.
- Flexibility to build houses, play games, gets out nervous energy.
- Quiet and doesn’t require batteries or instruction.
- Instant exercise — you can always find something to do with them, whether it’s stacking, building forts, hiding, climbing, throwing, or knocking them down.
- A style mom will love and kids will play with.
- Good for siblings to have constructive, competitive play without fighting or hurting each other.
- A toy that will grow with your child as they find new ways to play with them. (more…)

Dr. Toy Announces New iPhone App

Looking for the perfect toy or children’s gift? Use Dr. Toy’s app to narrow down the search!

Dr. Toy, Stevanne Auerbach, PhD, is one of the world’s leading experts on play, toys, and children’s products. With 30 years of experience, her annual awards recognize the best in educational, developmental and skill building products on offer from large and small companies alike; now they’re available for you to take on the go.

Browse by award, skill, type, age or price, to find the ideal toy you’re looking for. Every product featured in this app has attained an award of excellence, making shopping for the right toy or gift a breeze!

View on iTunes

Peaceable Kingdom: A New Way To Play

Peaceable Kingdom has a mission – to teach kids to cooperate by playing board games. This winter, Peaceable Kingdom will launch five new cooperative board games. The collection includes Count Your Chickens, Hoot Owl Hoot, Lost Puppies, Mermaid Island and Stone Soup. Ideal for children three years of age and up, the games focus on socialization skills in a cooperative, group play setting. The games retail for $14.99 each and will be available at select retail stores nationwide and on

Unlike traditional games where there is one winner and one (or many) losers, with cooperative games the players work together against a common obstacle, not against each other. Cooperative games create a feeling of community organically, and build healthy relationships as they encourage kids to help one another. Kids learn to work and play together in respectful and compassionate ways. They learn to share, make decisions together, and trust one another. If the game is lost, the defeat is shared equally among the players. And, if the game is won, everyone is a winner!

“At Peaceable Kingdom, we’re not educators or therapists,” says company President, Donna Jaffe, “we are moms and aunties, caregivers and game players. We created these particular games because we believe games are a wonderful way to teach and we want the kids in our lives to learn that working and playing together can be empowering and fun!”

Working together for the good of the group positively influences social dynamics in school, on the playground, and at home. Sharing toys, taking turns, being part of a group project all involve cooperation and cooperation takes practice. The challenge in a cooperative game is not “What can I do so I win,” but “what can I do so we all win!”

Dr. Lisa Striar, School Psychologist and mom of three children says, “In my opinion, the game’s ability to stimulate compassion in kids is one of its best assets. Our family loves to play games. However, when one child has a small defeat, the other children rejoice because it means they are closer to winning. In a cooperative game, when one player has a small defeat the other players feel empathy. They are truly sorry and may even offer a bit of consolation and encouragement. When you are all in it together, compassion comes naturally.” (more…)

Dr. Toy Presents Best Toys Made by Bay Area Toy Companies

Dr Toy visited KRON Ch 4 on 12 17 11 to talk with co-hosts Marty Gonzalez and Ysabel Doron about Best Bay Area’s Toy Companies. Dr Stevanne Auerbach (Dr. Toy) author of Smart Play/ Smart Toys hared highlights of varied products suitable for all ages.

12 Bay Area Toy and Game Companies and Products include:

  1. Blue Orange Games – Spot It!
  2. Green Toys – Green Toys School Bus
  3. Folkmanis – White Mouse Puppet
  4. ImagAbility – WEDGiTS™ Starter Set
  5. Infinitoy – Zoob
  6. LeapFrog –Tag Solar System Adventure Pack
  7. Peaceable Kingdom — Hoot Owl Hoot! Cooperative Board Game
  8. Plushy Feely Corp –KimochisToys With Feelings Inside
  9. Tangle Creations – Hairy Tangle Jr
  10. Timeless Toys – Sootheze Waddles Duck
  11. Tot Talk – Sports Placemats
  12. University Games/Colorforms- Magic Fashion Show and

Creating Products for Success

by Deb de Sherbinin, KidSmart

Can you answer these 10 key questions about your hot new product concept?

An amazing number—85%—of all new products fail in the marketplace. How
can you maximize your chances beating the odds? A good place to start is by
developing an understanding of the 10 key factors that contribute to product

Bringing a new product to market requires a significant investment of
both time and financial resources, and shortcuts almost always compromise
the likelihood of doing so successfully. Spending the time and resources “up
front” to develop the answers to the following questions is best thought of
as cheap insurance that will minimize the chances of being included in the
statistic noted above.

Before bringing your product to market, can you answer the following questions with confidence?

  1. How is your product concept unique? Does it:
    • offer a new or better form of entertainment?
    • present a better price/value equation?
    • leverage a unique design?
    • build upon a hot new trend?
    • utilize a unique technology or popular license?
    • educate in a engaging way?
  2. Who are the primary target users and purchasers of your product
  3. Is the product designed to be appropriate for the age and ability of
    the user?
  4. How does the product concept measure up to competitors in the
  5. Does the design of the product and packaging appeal to the target?
  6. Can your product be designed and manufactured at a competitive
    retail price point?
  7. Through what channel(s) will you distribute your product and how
    will it be merchandised at point of sales?
  8. Is your sales goal realistic and will yield profits?
  9. How will you gain attention for your product and communicate its
  10. How will you launch your product, through what communications, and
    how will you sustain awareness and interest with your target audience?

From selecting or developing a unique new product concept to designing, refining, manufacturing, distributing and marketing it, it is a real challenge to maintain objectivity and consistently listen to what the market tells you.

Common mistakes along the product development timeline include falling in love with a product and not investing the time and effort to evaluate the item carefully, taking shortcuts in determining its appeal to the target buyer and user, and being unrealistic about how well it measures up to the competition.

The challenges of successfully launching a new product are such that the investment of time and resources should be taken to assure that the product is unique in the marketplace, has consumer interest-value, can be developed and manufactured at a cost that will meet a competitive price point and has a marketing roadmap that leads to awareness, preference and purchase. As should be clear by now, having an “idea” is just the first step in creating
a product that will lead to success in the marketplace.

Deb de Sherbinin is the founder and president of Kidsmart. Founded in 1993, KidSmart is a product and marketing consultancy that provides services that help companies successfully identify, develop and market products that entertain kids of all ages.

Hanlip Toy Company Publishes Latest Book by Children’s Play Expert ‘Dr. Toy’

Smart Play Smart Toys gives parents and teachers new advice on using playtime for learning development.

Hanlip Toys has partnered with renowned international toy expert and child development specialist Dr. Stevanne Auerbach, better known as ‘Dr. Toy,’ to publish the newly revised and updated book title Dr. Toy’s Smart Play Smart Toys: How to Raise a Child with a High PQ.

This comprehensive guide helps parents and teachers select the best toys and games for developing “Play Quotient” (PQ), the extent to which a child plays.

“Many people think play is trivial, but it isn’t,” said Dr. Toy. “Play is vital for the developing mind because it allows children to extend their imagination, resourcefulness, social interaction, problem-solving skills and resilience.”

The book helps parents navigate the thousands of toy and play options available, offers tips on how to evaluate toy safety, and provides 160 activities that enhance PQ. In addition, it identifies gender-specific and age-appropriate toys, important craft supplies for playtime and hundreds of ways to make play a life-long and nurturing experience.

According to President of Hanlip Toys “Effective play produces a well-rounded child, ready to take on further learning challenges. We are very pleased to be involved in spreading the very popular and practical advice for which Dr. Toy is so well known.”

About Dr. Toy

Trained in education, psychology, and special education, Stevanne Auerbach, Ph.D. has spent more than 30 years working in toys and children’s services. She writes a syndicated column, ‘Dr. Toy.’ Her “Best Products” awards for the best educational, developmentally appropriate toys and children’s products and other features are online at

About Hanlip Toys

Hanlip Toys is a company dedicated to creating a wide range of products for children in classrooms and homes. Educational toys and games, teaching aids, exploration materials, and digital devices provide educators and parents with affordable learning tools for children. Hanlip Toys products are widely available everywhere. For more information, visit the Web site at

Train Adventures

by Stevanne Auerbach, Dr. Toy

Trains have always fascinated children. Playing with trains offers a lot of learning. Children like to read about and play with small trains. The real ones are exciting to watch. Take a trip on a train so that your child can expand their experiences of travel and appreciation of the train.

This hobby can last a lifetime. Train collecting is one of the biggest hobbies. There are some train museums and many train clubs put on exhibits of miniature trains and layouts. Go to a miniature train store to see the variety and find out additional information. You and your child will be fascinated.

Trains have found their way into children’s literature and toys. There are good videos about trains that provide lots of information Thomas the Tank Engine is a big favorite for TV, videos, books and miniature sets. Find some books in the library on trains so your child can learn more. Read a train story to your child.

Combine arts and crafts with your child’s train hobby. They can draw and paint scenery for their train layouts. Older children can use paper maché. They can also create play buildings from paper and cardboard to go with other small structures on their play train layouts.

Two great train sets to appeal to your train enthusiast were selected from among Dr. Toy’s Best Children’s Products:

LGB of America
Fantasy Train

7-12 yrs.
Enter the world of trains with this high quality G scale toy train set that can be set up to cover 4 1/2 feet of track. This starter set includes everything the young train collector will want and there is plenty to learn as the child’s fantasy play continues.

Sesame Street Wooden Railway

3-6 yrs.
1-800-944-TOYS / 1-800-944-8697
This is a great product and one that Cookie Monster would love to show off. Included is a suspension bridge, train and tracks, signs plus your child’s favorite Sesame Street characters. Compatible with Brio train tracks and other playsets, the child can build a whole town around the tracks. The train cars hold together with magnets.

Dr. Toy responds to grandparent who is visiting grandchild for the first time and wants to bring practical gift. Dr. Toy suggests you find out what is on the new baby’s wish list by asking parents. If they do not have a musical mobile for the crib you might start with that, or a tape recorder and a selection of baby song tapes. Another great choice is the first teddy bear, washable, soft, a perfect touch. Just being loving grandparents is the baby’s greatest gift.

Let’s Play!

What is P.Q.? (Play Quotient)

by Stevanne Auerbach, Dr. Toy

Like most parents, you want your children to play with products that provide the best value for your investment. Toys, games, software and tapes can provide children with diverse play and learning experiences. You must select items carefully. I use Play Quotient (PQ) to describe the extent to which your child plays. The more they play the higher the PQ will be. You want to rate the value a toy provides to your child.

You can evaluate a product’s effectiveness for your child by asking the right questions.

Is the product appropriate? You want the right fit for
your child.

Will the product hold your child's interest?

Does the product match the child's age, skills and abilities?

Does your child match the age grading on the package? If the age range doesn't
match your child's, he will likely be frustrated if he uses it.

Is the product well designed? Design is key to quality.

Is it appealing?

Does the product match the packaging?

Will the product be fun to play with? Children are attracted to a product based on how it plays.

Are there any potential hazards? Safety is critically important. Small parts can be choking hazards for any child under three. Products must be unbreakable and non-toxic.

Is there a guarantee? Save your receipts. The store where you make purchases should ensure product safety, but ultimately you are responsible for what your child plays with and how she plays with it.

Will the product last a long time? Consider a products durability and versatility. Children return frequently to a product that has high play value and the more they play their own development will be improved. Blocks and LEGOS are good examples of products that offer versatility, long lasting appeal, learning and fun.

Does the product develop creativity, learning or physical skills? Children need a balance between active, educational and creative products. Find products to enhance each area.

The right product, for the right reason, at the right price, will help your child to develop a high PQ and provide the best value.

Lets Play!

Practical Play Space Pointers

by Stevanne Auerbach, Dr. Toy

Have you ever looked at your child’s play area and wondered if aliens have landed? Things may be scattered every which way, dropped as if they fell from a spaceship.

I know it’s sometimes challenging and difficult being a parent. You want to buy new holiday gifts, but where will you put them? There seems to be no space left.

First, take an inventory of your child’s play area. What is your child playing with now? What is not being used? Keep the “now” in the current inventory and put the “not” in storage.

What can be added to extend play to make your child’s play time activities with toys even more meaningful and productive? The extensions can include simple things like a bridge to add to a community play set, some accessories for doll play, tea set for a tea party or add in wooden blocks that can become anything your child wants them to be.

At the same time, you want to help them organize their playthings to avoid clutter that interferes with playtime.

Start by creating a layout on a piece of paper of the play space. A plan on a piece of paper can often be helpful to creating the best storage plan. What is possible within the confines of the room that matches your child’s age and playthings?

The traditional toy chest has been a very good way to store things and is very decorative, but it can also pose some problems that we need to take steps to prevent. The toy chest can be a hazard if it has no safety latch. Be sure it has one. If the chest is too deep, the child has trouble reaching the toys and makes access to them difficult. Deep chests may be better for items that are not used often and use shelves instead to make retrieval and replacement easier.

Try these other toy storage ideas:

A hammock for stuffed animals and dolls
A small tent can hide a lot
Bags for soft toys
Different-sized boxes for organizing different-sized items on shelves, in
stacks, under a bed, in a closet, in a storage room, or in the garage
Easily accessible shelves can be very helpful
Orange crates or stacking units work well for books, tapes, and games
Plastic tubs and containers are safe, sturdy, and great for puzzle pieces
and art supplies
Simple containers and clean coffee cans with lids for small items

You and your child can also decorate simple plastic containers. Use color codes, stickers, and labels to help your child easily find the best place to put things.

Maria Montessori, the founder of the Montessori educational program, believed that children should participate in putting things away. This is a helpful skill that is practical and teaches responsibility. Mom does not have to do it all.

Your child needs time and encouragement to learn to put things away. Taking things out is easy, but putting them back is not so easy. Make this process an important task that is a natural part of play. Be sure to leave enough time at the end of playtime for the transition of putting things away and moving on to another activity.

Recycle your child’s playthings. They play with only one item at a time, and too much stuff is overwhelming. Use the suggestions above to pack the surplus in right storage cartons and bring selected things out again in a few months. The child will think it’s all new and play experiences will be refreshed.

Remember: your child is learning habits every day that last a lifetime. Take the time to create a safe, easy-to-use, and enjoyable play space. This is a good way to not only help your child make the most of playtime, but it will also nurture the habit to take better care of toys and playthings. Who knows, the habit may spread to other things they do as well.

My book, Smart Play/Smart Toys, will provide more details on products and how to store them effectively. You can also consult this website for specific suggested products.

Let’s play!

What Makes A Good Toy

by Stevanne Auerbach, Dr. Toy

Things to think about when shopping for your children’s playthings:



Toys are an important part of every child’s life. It is a wonderful feeling to give the right toy. Selecting one that’s a hit is a challenge. With more than 300,000 toys and children’s products, choices can be overwhelming.

As a mom you want to find the best products you can for your child. Most important of course is how the child plays with the product and the time you spend together at play. A lot of guidance is available in my Club Mom articles, in my book, Smart Play/Smart Toys and on this website to assist you in selecting the best product and playing effectively (and joyfully!) with your child at any age.

Before you purchase toys, think about:

Your child’s age
Their skills

Thing your child need practice with or skills he needs to develop:

Specific interests.

Select the toy or other product that fits your child right now, not in a few years or a few years ago. Ask yourself: Can my child benefit from this product?
Is it the right product to match their interests and abilities?
Will it help him or her learn a skill?
Will she enjoy it and have fun?
What abilities does he or she need to make the most of the toy?

Select toys that offer a good balance to your child’s activities. A good variety of toys provide activity, creativity, and learning.

You want to help your child find that balance in their day so that they are involved in play that is as healthy as possible.

Activity Toys develop coordination and improve small and large motor skills and balance. Begin with balls and beanbags; add a trike, bike, and skates. You can find a Jump rope, HULA HOOP®, and a kite for more active fun. Check whether your child is ready for the activity and knows the safety rules before setting him loose with the toy.

Creativity Toys stimulate your child’s self-_expression. Your child can draw pictures anytime with crayons, finger-paints, and watercolors. Put your child’s pictures up on a wall so others can admire his or her artwork. This helps also to reinforce your child’s feeling good about their creative _expression and helps them to understand the value of looking at art work. Your child will find clay, crayons and PLAY-DOH® additional fun and of benefit. Craft sets as they grow more able will provide a lot of play value and learning. Children will learn to follow directions, a sequence of activities and enjoy the results of their creativity.

Learning Toys help us to remember that learning takes place in many ways. Books, tapes, software, CDs, puzzles, and board games all contribute. Your child should read books (alone and with you), listen to tapes and CDs and also learn to use computer software. Take time to read stories together as much as possible. Reading together before the child goes to sleep is a great way to end the day. Discuss the programs your family watches on TV. Play games and do puzzles together whenever you can. “Family Time” will be more fun if you find new things to do and new products to play with.

Finding the right products and creating time for a variety of playthings promotes balance in your child’s day and gives them many activities to enjoy. The right toy at the right time can make a big difference.

Let’s play!