In 2010, world toy sales were $83.3 billion – an increase of nearly 5 percent over 2009 – providing a vibrant and ever-present marketplace for toy companies, stores, and the like. In the earliest days of the world wide web, drtoy.com was the first ever website dedicated entirely to toys. For nearly 3 decades, Dr. Toy has been the leading source for information on children’s products on the world wide web. Advertising with Dr. Toy is the right choice for individuals and businesses wanting to connect with this important niche market in the most efficient and effective way possible.
Dr. Toy’s Best Products Programs provide a unique, original, copyrighted review of children’s products. One program, Dr. Toy’s 100 Best Children’s Products, was featured in Early Childhood News (1992-93) Family Circle (1986) Parenting Magazine (1987) King Features Syndicate, and every year since 1994 on drtoy.com. Dr. Toy’s Guide on the Internet is visited by over 100,000 visitors a daily. Dr. Toy’s four annual programs include: Best Classic Toys, Best Vacation Products, 100 Best Children’s Products, and Smart Play Products of Excellence.
In December 2011, Dr. Toy released an iPhone app. Users can browse by award, skill, type, age or price, to find the ideal toy. Every product featured in this app has attained an award of excellence, making shopping for the right toy or gift a breeze and connecting mobile users directly with Dr. Toy’s award winning selections.
Stevanne Auerbach, Dr. Toy, in 1986 founded and served as director of the San Francisco International Toy Museum, the world’s first interactive toy museum. More than 50,000 children visited the museum between 1986 and 1990, when the Loma Prieta earthquake forced it to shut its doors. New toys and products, as well as historical collectibles, were a mainstay of this unique “hands on” museum.
In 2012, Dr. Toy launched Magic Toy Box (www.magictoybox.org), a virtual toy museum that delights, informs, educates, and connects parents, children, and other toy enthusiasts with toy companies and stores using the latest technology, multimedia and social media.
By design, drtoy.com and magictoybox.org, are results-oriented advertising opportunities created by an award-winning, recognized industry leader, thereby adding instant credibility to advertisers and Dr. Toy’s award winning children’s products alike.