The daughter of a product designer and artist inspired the founding of Metamorphic Toys with her creative imagination. As Dave Berglund observed how his daughter and her friends played with the toys he made it was clear that kids are hungry for these kinds of creative simple toys that put them and their incredible imaginations in charge.
Instead of imposing the designers’ imagination on the child, the idea is to let children imprint their imaginations on the toy. By doing this, children create a toy that is personal and important to them. Play that centers on such a toy springs completely from the child’s own imagination.
The Mailbox and Silly Signs are an art project and pretend play toy in one.
Creative expression and imaginative pretend play directed by the child is critical to healthy child development, but it also happens to be incredibly FUN! It is naturally instinctive behavior for children to learn and process the world through creativity and their imaginations. Our toys give kids this opportunity by engaging them with elegant geometric designs that also serve to add structural integrity to the toys.
There is something about three-dimensional objects that kids love to explore. Providing such an object that kids are allowed to experiment with by coloring, gluing, carrying around and playing with is very exciting for them. The Everythingland™ Mailbox, Silly Signs and Eco-Art U-Stick’ems are these kinds of toys.
Metamorphic Toys believes in doing what’s right for children, for our community and the environment. That’s why we are committed to making open-ended toys right here in America using materials and processes that are kind to the environment.
I love how my kids were able to exercise their minds by discussing how we were going to decorate and personalize the mailbox, before ever opening a jar of paint or holding a marker in their hands. They talked about their favorite colors and shapes, and what was going to go where on the mailbox. They even spent a lot of time picking which of the Eco-Art U-Stick’ems they were going to use. My 3 and 5 year old didn’t come up with a very cohesive theme, but they did work together and the end product was a creation of their own imaginative minds.
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I can’t believe that out of all her toys, she keeps going back to this toy, which doesn’t have bells or whistles, like other toys she is usually drawn to. Savannah is at a stage, where she loves playing with stickers and placing them on everything. There is where the sturdy and fun mailbox comes into play. Since receiving, Savannah has dressed up her mailbox with her favorite stickers inside and out. She is using her creative skills to add color to the otherwise plain mailbox. As soon as Savannah wakes in the morning, the first thing she does is run to her mailbox to see if she has mail.
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With a background in early childhood education I know the importance of creative play. My daughter has a very active imagination and to help foster this type of play I like to purchase toys for her that are open ended. Toys that are 100% recyclable and made in the USA are huge perk, which is why I’m over the moon for Metamorphic Toys. My son and daughter both love their cardboard mailbox for both decorating and playing with. They write letters to friends and family out of town, each other and to their stuffed animals and dolls. Beyond just creative play we have used this cardboard mailbox to learn letter-writing skills, more about the Post Office and mail carriers job and how to share because they each want their own mailbox.
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